Hi, I'm DaiJea Fuller

UX/UI Designer
I am a UX/UI designer that is skilled in human-centered design and building customer relationships. I design products to empower humans.
My work aims to provide people with innovative products that are accessible and engaging.
View a selection of my work
General Assembly hackathon 2020 winner
RESUME
Experience​
Senior Assistant Instructor
General Assembly| May 2022- current
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Led approximately 15 cohorts of 10–20 students over 4-month cycles, supporting the learning and development of over 300 aspiring UX designers
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Developed individualized learning strategies for cohorts of 10–20 learners to develop their proficiency in user experience (UX) concepts through 1:1 and small group sessions focused on giving and receiving feedback
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Led workshops focused on ideation informed by well-crafted user research, helping students translate insights into actionable design concepts.
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Mentored five new employees through a peer-to-peer onboarding program, providing guidance on tools, workflows, and team culture to accelerate ramp-up time and improve cross-functional collaboration.
UXDI Assistant Instructor
General Assembly| Oct 2020 - May 2022
Collaborated with instructional teams and student success efforts to support the learning experience for entry-level user experience designers. Created additional learning programs to accompany the main 480-hour course curriculum.
General Assembly UXDI Immersive
General Assembly| June 2020 - Sept 2020
Completed a 480-hour course on design principles, user behavior research, and hands-on conceptual group projects from ideation to execution.
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Sole Designer for a conceptual redesign of the site architecture of a B2C e-commerce site. Responsibilities included heuristic evaluation of the current website, persona creation based on initial user interviews, and card sorting of the current website navigation process and product organization. Additionally, formed a current user flow of existing pain points and a future user flow of the design solution.
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Design and Project lead for a new feature concept for Ikea. Iterated from ideation stage to final product with a team on a concept that would send tailored suggestions to users. In addition, also responsible for overseeing project deadlines, identifying objectives and goals, and managing communication between team and stakeholders.
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User Research Lead on conceptual re-design for Civic Dinners, a live virtual discussion platform. Responsible for establishing the problem statement, outlining research methodologies, and testing website integration strategy. To ensure that features are accessible and complying with best practices; color blindness accessibility was conducted on the current website's style guide. Saturation and tone were altered to be accommodating to varying types of color blindness.
Computer Instructional Lead
Freelance | Columbia, SC / Remote | June 2016 - Oct 2020
Partnered with job training programs to create tailored learning programs for SC residents seeking to obtain computer and digital literacy skills.
Crew Member
Trader Joe’s| Columbia, SC | October 2017 - October 2018
Provided an engaging and informative shopping experience for customers. Stocked and ordered for both seasonal and recurring store inventory.
Education
User Experience Design Immersive 2020
General Assembly, Remote
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Bachelor’s degree in Psychology 2016
Converse College, Spartanburg SC
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IDEO and Acumen Academy 2021
Storytelling for change
5-week course
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IDEO and Acumen Academy 2020
Introduction to human-centered design
9-week course
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IDEO and Acumen Academy 2020
Human-centered design 201: Prototyping
9-week course
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4Degrees Certificate 2020
Relationship building 11-week course
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TEFL Certificate 2020
Foundation TEFL, 120-hour course
UX METHODS
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Persona creation
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Rapid prototyping
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Affinity mapping
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Journey mapping
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Usability testing
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Information architecture
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Graphic design
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Card sorting
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User flows
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Wireframing
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Storyboarding
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User interviews
SOFTWARE
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Marvel
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Sketch
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Figma
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IOS
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Lightroom
Language
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Conversational American Sign language